Kelly's Sign and Print blog
What makes a Great Logo?
by Kelly Scofield on 01/20/12
Logo design is a critical element in the success of your brand image! Below are some key principals for a great logo.
- Memorable / Unique - Your Logo should make a statement, stand out against the crowd, and stand the test of time. We want everyone that sees it to remember it, and to make sure to think of your business next time they need that product or service!
- Describable - Goes hand and hand with memorable ... If you want people talking about your logo, it must be easy to describe!
- Scalability - Your logo should work even when it is drastically changed in size. A great logo must be flexible enough to work in any situation or medium. If your logo is too complex it will lose most of its detail when printed small, say for the side of an ink pen.
- Effective without Color - Since your logo will be used on various platforms (signs, postcards, letterhead, faxes, newspapers) it needs to be recognizable in black and white. If color is needed to communicate your message then too much emphasis is placed on color. Color should only be secondary to shape and form. A logo that is effective without color ensures that it will be versatile for many years.
- Relevant to Company - Seems like common sense but your logo needs to fit your company, but also needs to distinguish you from your competition. The logo needs to represent the company it serves by making sure the logo style and fonts can be easily identified within the industry, product, or service it represents.
A great logo is simple, yet it's creations requires a great deal of knowledge, skill, research, and effort. A great logo should be top priority for your business ... Contact us at Kelly's Sign and Print Shop and we can design a great logo for you!
What makes Vinyl Banners so good for Advertising?
by Kelly Scofield on 11/15/11
Kelly's Sign and Print Shop produces BANNERS from 13 oz. rolled vinyl banner stock, which is the industry standard. The Banners are either a Full Color Digital Print or cut Vinyl Lettering for text only Banners, or a combination of the two!
The qualities that make up the Vinyl Banner Stock lend to Banner Signage being a top choice for advertisers, and businesses!
Banner Qualities:
- Naturally Flexible to easily roll and transport.
- Durable for indoor and outdoor use.
- Re-Usable .. use year after year.
- Naturally smooth surface, so easy to clean.
- Environmentally friendly since you can re-use.
- Weather Resistant .. waterproof and UV resistant.
- Numerous Applications for Banners!
- Assorted Colors and Sizes.
- Works for you 24/7.
- Used for Commercial, Industrial or Personal advertisement.
If you are in search of a way to promote, well almost anything, in an eye-catching cost effective manner contact Kellys' Sign and Print Shop to design and produce a great looking quality banner!
Reach More Customers with Magnetics!
by Kelly Scofield on 06/26/10
Vehicle magnetics are a great way to reach more possible customers...!!!
Preparation: Make sure to clean and wax your vehicle surface and clean the back side of the Magnetic......make sure both are dry!
Installation: The Magnetic should have 100% full contact with your vehicle surface, and when applied should be at room temperature. Do Not install over trim, molding, nuts or bolts. Also Do Not install on newly painted surfaces! Put one corner down and let the mag rest on the vehicle surface. If not straight, remove and start over. Do Not Stretch or pull the magnetic to straighten!
Maintenance: Remove magnetic at least once a week, clean both magnetic and vehicle area, and wipe dry. Use a mild detergent in warm water to clean the vinyl side of the magnetic. Make sure to keep a good coat of wax on the vehicle surface. Do Not lay the magnetics on pavement or concrete, as debris may adhere to surface causing damage to your vehicle.
Storage: Store your magnetics flat in a clean dry area.
Web Site - Your Ideas
by Kelly Scofield on 04/08/10
I have been working hard designing my own site to make sure you get the best site possible! I want to include all information and pictures which are relative to the sign industry, and to help out customers with any signage questions.
I hope that my site is appealing, professional, upbeat, informative, current, and readable for you the viewer.
I would like you to let me know of any improvements that you would like to see within the site. Please let me know if I spell something wrong, or if you want me to add specific information & pictures, or maybe even a whole new page which I did not think of. Just send your thoughts, & keep checking back.
I will take all your suggestions to heart, and make the changes to better the site! I appreciate you comments & wish you the best!
Magnetics for you Vehicle!
by Kelly Scofield on 02/26/10
Magnetics are a great way to market your company! With your company logo and phone number on your vehicle you are like a traveling billboard, for the fraction of the price.
When ordering your magnetics make sure you order a size that will lay flat on your vehicle, you do not want to go over trim. We will round the corners on your mags which keeps them in place better.
Another plus for magnetics is that they are easy to put on & take off! So if you want to go unsee for the day, just remove them! Magnetics should be removed once weekly and cleaned! Make sure to clean both your vehicle & the back side of the mag with mild detergent......allow to dry completely before re-installing. When your mags are not on your vehicle they should always be stored laying flat.
So call today and we can email over some design ideas! Get your name out there for everyone to see!
